Your assignment is to pick an established (that is, an existing) product or service that you feel addresses one of the core needs proposed by Maslow mentioned in the chapter on Consumer Motivation and Personality. How does the product or services marketing communications reflect that it addresses the need? Or does it not even mention it? Whom does the product appear to be targeting? Why do you think thats a good/bad idea? Then pick another need that you think this same product/service also addresses and provide a specific example of how the company could position its product/service to communicate the idea that the product/service addresses this need (e.g., via packaging, promotion, placement in particular stores, etc.). Also discuss whether the original positioning for the first need and your newly-proposed positioning based on the second need addresses the same consumer segment or a different consumer segment(s). The focus of this assignment is on your ability to understand how products and services satisfy our needs can be positioned differently depending on which need is emphasized and/or whom we want to target. A great write-up will include ideas from STP (segmenting, targeting, positioning) and the 4Ps so that you can convey you understand how to apply these concepts in the real world, as well as content pertaining to needs, motivation, and motives. Your write-up should consist of no more than five-pages double-spaced. Be sure to address all of the questions above and, whenever possible, to support your suggestions and claims with reasons and/or research (this support can be cited and will not count in the page limit). That is, dont just give an idea and not explain why you believe in that idea.