Question: Your average CPC is $1.00, and your conversion rate is 2.5%. Your shipping cost is $10. Your COGs is $30. Your selling price is $100.

Your average CPC is $1.00, and your conversion rate is 2.5%. Your shipping cost is $10. Your COGs is $30. Your selling price is $100. Answer the following:

# 1 - What is your current CPA?

# 2 - How many conversions can you get for $5000?

# 3 - What is your gross profit if you give out free shipping (factor in all variable expenses, including advertising costs)?

# 4 Optimizing your MOBILE website is a way to increase the conversion rate. What are ways to increase your conversion rate on MOBILE? (I will give you a link to a mobile website)

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