Your boss is considering developing a mid-sized practice slope with a chair lift at Aventuriers company store in Grenoble to allow consumers to try outboards in the snow (it would have artificial snow for the warmer months). The cost, however, is a significant drawback, as is the fact that your boss is not sure the practice slope would help with sales. In response, you mention two potential upsides that might merit investment. The first is the uniqueness of the practice slope in the snowboard market, which is bound to generate a social media buzz that would increase store traffic. The second point is that the practice slope may finally help Aventurier sell more of its highest-quality/highest-priced snowboard, which has been a challenge. You make this second point NOT simply because customers could try out the higher-quality board. They can already see the boards advantages in the store. Instead, you note that the practice slope would allow salespeople to leverage reference dependence to help the highest priced board win out over the second-highest priced board.

Question: What would the salespeople do in this case, and why would it help?