Your brand is CANADIAN TIRE, where the annual report and other details of their strategy (e.g. online marketing strategy) is readily available via online resources. You will then compile 6 metrics from marketing metrics for CANADIAN TIRE using actual real data. Then you will provide a detailed analysis per metric with respect to the effectiveness of the company's overall strategy and a well-supported discussion of why the metric was chosen.

 

• PLEASE SHOW PROPER CALCULATIONS AND FORMULAS IN EXCEL! I NEED PROPER AND CORRECT CALCULATIONS IN EXCEL FOR EVERY METRICS. 
• FINANCIAL REPORTS AND OTHER REPORTS ARE AVAILABLE ON THEIR WEBSITE AND ON OTHER WEBSITES. 
• TO START WITH, HERE IS THE LINK OF 2021 REPORT OF CANADIAN TIRE: https://s201.q4cdn.com/326551073/files/doc_financials/2021/ar/CTC-2021-Report-to-Shareholders_EN.pdf
• YOU CAN USE OTHER REPORTS AND DATA AS WELL, BUT PLEASE PROVIDE LINK TO THAT..

AGAIN, THE COMPANY IS CANADIAN TIRE AND YOU HAVE TO COMPILE 6 MARKETING METRICS! 2021 YEAR.