Your Capstone Project will include three separate components.:

Market Analysis $-$ Based upon your research and using Porter$$s Five Forces, evaluate the competitive strengths, weaknesses, opportunities and threats to the growth of local business and industry and the attraction of new business and industry in Ocala$/$Marion County. $(3-5$ pages$)$

Strategic Positioning Analysis $$ Based upon your research, detail your strategy for the area's Unique Selling Points $($of most value to its current and future viability$).$ What strategies would you recommend to civic leaders in order to gain or maintain a sustainable competitive advantage in growing existing business and industry and attracting new businesses and industry to Ocala$/$Marion County? $(3-5$ pages$)$

Executive Summary $$ Write a one page Executive Summary of your Strategic Positioning Analysis. $(1$ page$)$