Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.

1. Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments success in achieving the companys goals. As you develop your strategic questions, follow these guidelines:
   1. Consider how each question relates to your interpretation of the provided SWOT analyses.
   2. Consider how each question will help achieve the CSR goals outlined in the CEOs letter.