Your client, a large traditional retailer, has noticed a decline in sales and needs to understand the importance of mobile usage. They are a Canadian clothing company based in Victoria offering products for the winter season. They have a website where people can view their catalogue, but the site is not mobile-responsive. They need to understand the new channel and the various delivery solutions. What would it take to create a mobile presence, the services that could be offered, the implementation cost and support needs?

Use the below outline to write a professional detail report that covers each of the below contents and provides intext citations, references and URLs in each step:

Table of Contents:
Introduction/ Executive Summary :
Background and context
Objectives of the briefing paper

Importance of Mobile Usage :
The growing significance of mobile devices
Mobile usage trends in the retail industry
Benefits of a mobile presence for a clothing retailer
Industry Analysis
Market Audience Analysis
Competitor Analysis
Market size
Industry best practices

Creating a Mobile Presence :
Responsive web design and mobile optimization
Developing a mobile application
Exploring alternative mobile channels (e.g., SMS, social media)
Comparison of different options for the retailer

Services Offered through Mobile Channels :
Mobile catalogue and personalized recommendations
Seamless mobile checkout experience
Loyalty programs and rewards through mobile
Mobile-exclusive promotions and discounts
Customer support and communication via mobile

Implementation Cost Analysis:
Factors influencing implementation cost
Website redesign and mobile optimization expenses
Mobile application development and maintenance costs
Cost Considerations for alternative mobile channels

Support Needs for a Successful Transition :
Technical infrastructure requirements
Staff training and skill development
Mobile security and data protection measures
Customer support and feedback management

Conclusion :
Summary of key findings
Recommendations for the Retailer's mobile presence strategy

References