Your client has asked you to evaluate customers attending the games for a professional football team. The stadium is interested in increasing revenue. Based upon the tests learned in this topic, discuss the type of data that could be collected. Justify your selection by explaining how the data could be collected and why they are important. Explain which types of tests are most appropriate to inform the client making business decisions for marketing and other investments. Justify your selection by explaining how the tests and resulting information could be used.