Your client is looking to set up a contest and/or vote to decide a new jingle for
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- Your client is looking to set up a contest and/or vote to decide a new jingle for a well-established brand. Their plan is to launch it on two of their social media platforms and announce the winner within 2 weeks.
As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?
Related Book For
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
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