Your client is looking to set up a contest and or vote to decide a new jingle for a well established brand Their plan is to launch it on two of their social media platforms and announce the winner within 2 weeks As a researcher, would you recommend qualitative or quantitative research Why What are the advantages of your recommended method

Question: Your client is looking to set up a contest and/or vote to decide a new jingle for a well-established brand. Their plan is to launch

Your client is looking to set up a contest and/or vote to decide a new jingle for a well-established brand. Their plan is to launch it on two of their social media platforms and announce the winner within 2 weeks.

As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?

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