your client is medium sized restaurant . make a report regarding the following points:

1.Digitaldataandmarketingprograms-Datapointscreated bycustomers'onlineactivitiesiscriticaltoalterorcreate marketingstrategiesandtactics. Relatetheimportanceofthisstatementin your client'scase by focusingonthe following:

• Dataelements-Basedonyouranalysis, recommend2elements thatareimportant totheorganizationto inform marketing programs.Explainyour rationale.
• Evaluateandrecommendanytwoofthethreekeytypesofdataanalysis.Explainyourrationale
• 2.Importanceoftheresearch plan-
  • Datasourcesandchannelsofanalysis-Identifyingdatasource sandidealtoolsiscritical tothecompany. Afteranalysingthestrengthsandweaknessesofthetools/datasources, explainthe threedata sources you recommendtotheclient.Youarealsoexpectedtoconductanalysisofyourkeycompetitorsusingthesetoolsandreportyour findings.

Researchmethods-Afteranalysing thestrengthsandweaknessesoftheresearchmethodsavailable toyour client,explaintworesearch methodsyou will recommendtotheclient. Develophypothesesandresearchplans(includingquestionnaires)totestthesehypotheses.Questionnairetobeincludedinappendix-notinclusiveofwordcount

3.Complexitiesofplanningforthefuture. Usingindustrypublicationsandotherarticles, explainhowyourclient's digitalmarketingstrategiescanevolveasaresultofthefollowing keyfactors.

• Contentanalysisofthe future
• The analyticstalent gap
• Managing customer data
• Privacy

Youareexpected to usemarketingtheoryinyourreportto engage thereader andprovidecontexttothe stakeholders.