YOUR CLIENT'S NAME>

PROJECT SCOPE

Date

OVERVIEW

Business Background & Description

Describe how this project came about, who is involved, and the purpose.

PROJECT DETAILS

1. The challenge: how might we...

The challenge is human and subjective. Understanding human behaviour is key to project success.

Project is geared towards discovery and not towards short term delivery.

Challenge does not dictate solution space or user needs / problems space.

Challenge space is narrow enough to enable more depth than breath during discovery.

2. Why this challenge?

How did you and/or your team come up with this challenge?

Why is this challenge important for you and/or the team?

What are the strategic ambitions behind this challenge?

3. Customer Segment

Who you want to create value for?

Who are the existing personas?

To respond to the above questions, you will have completed the following innovation tools Business Model Canvas, Value Proposition and Customer Persona - which will also be included and submitted as Appendixes with your Project Scope.

4. Current situation

In addition to the above 'Customer Segments', which other stakeholders might be affected for better or worse?

To respond to the above question, you will have completed the following innovation tool Environment / Eco-System Canvas - which is to be included and submitted as an Appendix with your Project Scope.

5. Assumptions & Constraints

What are the underlying assumptions / hypothesis that we can make about this project? Based on the info., you have.

What are some of the known constraints of this project? based on the info., you have.

To respond to the above question, you will have completed the innovation tools mentioned in point 4 and 5, along with any others you used to define this project - these are to be included and submitted as Appendixes with the Project Scope.

6. Questions

What are some questions we want and/or need to address?

What are some unknowns we want and/or need to find out more about?

To respond to the above question, you will have completed the innovation tools mentioned in point 4 and 5, along with any others you used to define this project - these are to be included and submitted as Appendixes with the Project Scope.

Done

7. Goal / Success

What you want to achieve with this project and for your client?

What are your main 3 - 5 goals and objectives for this project?

What would be a successful outcome for you and your client?

What are some of your 3 - 5 key measures of success?

8. Related initiatives & resources

Are there any projects which recently explored similar business areas / challenges? you have any market research / reports done which could help?

What are some insights, facts we already know that can guide the team to better understand the challenge? Who should we speak to that's sitting on insights, expertise, experiences that are valuable for our challenge?

To respond to the above question, you will have completed the following innovation tools Environment / Eco-System Canvas, Business Model Canvas, Value Proposition and Customer Persona - which are to be included and submitted as an Appendixes with your Project Scope.

Overall Key Deliverables

Refer to your client's 'Project Brief' for details.

Also, list agencies, stakeholders and/or potential strategic partners who may be impacted by this project and describe how they may be affected.

Implementation Plan

Include recommendations that could lead to your proposed solution.

what you 're proposing to do and how you're going to meet your client's goals and objectives.

CONCLUSION

Close out the Project Scope with a concluding statement (paragraph or two), that demonstrates your concern for your client and their needs, your expertise, and your willingness to help them solve the issue/challenge in question.

Include any expected next steps