Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential. Discuss.

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ANSWER IS Executive Summary International Expansion into SubSaharan Africa Background Our company a leading white goods manufacturer specializing in m... View the full answer