Your company CTO's brief

With our current technology implementation plan, however, we expect to grow at $3\mathrm{.}1\%,$ about $1\%$ less than the industry. Our growth projection for connected cars is $10\mathrm{.}2\%$less than the industry at large. We must speed up our innovation or risk losing market share.Here is what we estimate our competitors are doing and how fast they are adding technology. The leader among existing auto manufacturers is BMW$.$ BMW cars have significant connectivity to information services now. Some driver$-$assist functions, such as auto$-$parking and lane$-$keeping, have been in BMW models for several years. Market research suggests that BMW will have a full suite of information connectivity in their cars within several years and that the company will begin producing fully autonomous driving machines within $12$ years. Toyota has fully integrated social media in Japan and expects to implement it in European and U$.$S$.$ markets, subject to $5$G wireless availability. Volkswagen is about where we arebut has partnered with Microsoft to jump ahead. Competitors from outside the traditional automobile manufacturers are also indicating that they intend to enter the connected car market with disruptive technologies. Apple, for example, is aiming for a fully autonomous delivery vehicle by the mid$-2020$s and an autonomous passenger car within a decade. Our goal is to launch an autonomous vehicle following quickly after BMW$,$ our main luxury competitor

Comparative Products Plan

$1.$ Your Companys trucks and cars Comparable product plansNumber of Sensors and Computers by $2025$: $65$ sensors$/30$ computersFunctionality Emphasis: vehicle control, systems maintenance, entertainment, navigation, $5$GCurrent Connected Services: navigation, emergency services, service status$5-10$ Year Product Plans: fully integrated information system, assisted driving, expanded service information, semi$-$autonomous vehicle within $10$ yearsExisting Partnerships: Toyota, Waymo

$2.$ BMW Comparable product plansNumber of Sensors and Computers by $2025$: $125$ sensors$/50$ computersFunctionality Emphasis: vehicle control$/$safety$,$ IFTTT$-$customized applications and IoT connectivity, LTECurrent Connected Services: navigation, emergency services, smart house connectivity

$5-10$ Year Product Plans: fully integrated information system, semi$-$autonomous driving, connection to traffic information systems, introduction of fully autonomous driving early $2030$sExisting Partnerships: Daimler

$3.$ Toyota Comparable product plansNumber of Sensors and Computers by $2025$: $100$ sensors$/40$ computersFunctionality Emphasis: vehicle control, social media, safety, entertainment, navigation, $5$GCurrent Connected Services: navigation, emergency services, social media

$5-10$ Year Product Plans: fully integrated information system; semi$-$autonomous driving; connection to traffic information systems, expanded social media, and communications; consumer services; maintenance; fully autonomous vehicle early $2030$sExisting Partnerships: Microsoft, Ford$5$

$4.$ VW Companys Comparable product plansNumber of Sensors and Computers by $2025$: $90$ sensors$/35$ computersFunctionality Emphasis: vehicle control, maintenance, in$-$car consumer experienceCurrent Connected Services: navigation, emergency services, consumer orders, maintenance status

$5-10$ Year Product Plans: fully integrated information system; semi$-$autonomous driving; connection to traffic information systems; connectivity with smart home; fully autonomous vehicle early $2030$sExisting Partnerships: MicrosoftBased on briefings by the CTO and your Module One memo, senior management has decided to implement IoT into its product line. Your CTO has asked you to lead a cross$-$functional team to take this initiative forward. Your first task is to create a presentation that will include your recommendation for how the company should approach this business problem: should you use incremental or discontinuous innovation?Specifically, should the company:Design a completely new product line, based on the new technology $($discontinuous innovation$)$orAdd new technology features first into one model and then incrementally into the broader product line $($incremental innovation$)$The recommendation you and your team will make is an important first step in pursuing this new technology. Your presentation and recommendations will be reviewed by senior management. Until senior management approves your approach to this innovation, your cross$-$functional team will not have a budget and will not be able to start work on the innovation. You should utilize your work from the Module Two presentation and data analysis when making and justifying your recommendation in this first milestone. In Milestone Two, you will subsequently develop a go$-$to$-$market strategy. For your project in Module Nine, you will compile your work from Milestones One and Two, and include a proposed organizational structure to best integrate, produce, and market the new tec.Present a PowerPoint presentation to make a recommendation for how the company should pursue the IoT technology to remain competitive: either by discontinuous or incremental innovation. To make your recommendation, you will need to identify how the evolving IoT $($sensor$)$ technology fits into the companys products and services and determine potential risks and benefits. You will also need to look at your competitors to see what they are doing. Finally, you need to analyze the companys capability $($resources$)$ for pursuing the innovation. Note: Remember to use speaker notes to convey your information effectively.

$1.$ Explain potential risks and benefits for options A and B$.$Overview $(1$ slide$)$: Present the business problem and options A and B$.$Option A $(1-2$ slides$)$: Explain at least two potential risks and benefits for option A$.$Option B $(1-2$ slides$)$: Explain at least two potential risks and benefits for option B$.$

$2.$ Compare your competitions products and services.

Competitors $(3-4$ slides$)$: Evaluate the competitors current products and services.What are your competitors' current products and services?

Are your competitors expanding in the current market? Explain how this impacts their market strength

$\mathrm{.}3.$ Analyze your companys capability to pursue the innovation.Complete a partial gap analysis $(2$ slides$)$:Does your company own the technology, or does it need to be purchased?How is the technology currently being used in todays products and services?What type of technology is available to purchase?

$4.$Recommend the innovation approach your company should pursue.Innovation approach $(2$ slides$)$: Explain which innovation approach you are recommending and why.Consider the different stakeholdersresearch and development $($R&D$),$ marketing, finance when communicating your recommendations.Include a description of the incremental or discontinuous product that you are recommending for R&D$.$Include the sales forecasts for marketing.Include a financial snapshot for finance.

$5.$ Add citations and attributes

$6.$ Add Speaker notes