Question: Your company currently spends $ 2 0 , 0 0 0 on their major annual marketing campaign. On average the campaign generates $ 9 5
Your company currently spends $ on their major annual marketing campaign. On average the campaign generates $ in incremental revenue, making total revenue $ The contribution margin during the campaign increases from to Your VP of Marketing has been tasked to increase the contribution margin by an additional If all else stays the same, what is your companys new ROMI?
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