Question: Your company currently spends $ 2 0 , 0 0 0 on their major annual marketing campaign. On average the campaign generates $ 9 5

Your company currently spends $20,000 on their major annual marketing campaign. On average the campaign generates $95,000 in incremental revenue, making total revenue $195,000. The contribution margin during the campaign increases from 20% to 25%. Your VP of Marketing has been tasked to increase the contribution margin by an additional 5%. If all else stays the same, what is your companys new ROMI?
Question options:
18.75%
42.5%
143.75%

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