Your company has a new product to promote. Your job is to come up with a marketing
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Question:
Your company has a new product to promote. Your job is to come up with a marketing communications plan. The target market for this product is not located in any one geographic area; nor are they isolated in any one demographic group. The one thing they do have in common is that they tend to be frequent (2-3 hours/day) mobile phone users who are texting and viewing videos online.
How could one promote this product?
What platforms would be good to look into and why?
Please cite
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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