Question: Your competing retail store has opened up directly across from your store. You have been informed that they will either offer 30% or 50% off

Your competing retail store has opened up

Your competing retail store has opened up directly across from your store. You have been informed that they will either offer 30% or 50% off everything. The payoff table below represents the # of customers you expect to gain or lose based on your two sales strategies. Your Competitor 30% off 50% off Strategies Everything Everything Your Do Nothing -60 -40 Retail Store Increase Prices 30 -50 There is a 20% chance that your competitor will opt for the 30% discount and a 80% chance that they will opt for the 50% discount off everything. Your store's management is undecided giving each of their sales strategies a 50% chance How many customers will your store expect to lose to its new competitor

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