Question: Your discussion question this week is to identify and explore the role of efficiency, quality, innovation and customer responsiveness in building and maintaining a competitive

Your discussion question this week is to identify and explore the role of efficiency, quality, innovation and customer responsiveness in building and maintaining a competitive advantage. In your response please include:

1. The sources of competitive advantage.

2. What is the VRIO model?

3. The link between competitive advantage and profitability.

4. How does the strengths of the enterprise boost its profitability and how its weaknesses result in lower profitability.

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