Question: Your discussion should substantiate using practical examples, and address the following: 1. Apply the customer life cycle to Imana Foods and use practical examples to
Your discussion should substantiate using practical examples, and address the following: 1. Apply the customer life cycle to Imana Foods and use practical examples to demonstrate how Imana Foods can capitalise on this cycle (30 marks) NB: Your answer should be a minimum of 1 200 to a maximum of 1800 words (2 2 pages). Markers are to stop marking after the threshold of 1 800 words (2 2 pages) has been reached. More marks will be awarded for the quality of your paraphrasing of theoretical concepts. Criteria Points for Consideration Marks 1. Structure of essay and clarity of writing Correct e
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