Your e-commerce design company has received a request to help create an e-commerce presence map and solution proposal for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Your design team meets with the owner of Tucci's and documents the following business facts: Tucci's understands the market they want to target is health-conscious "foodie" consumer market. Location is key, offering pick-up and delivery of freshly prepared gourmet foods. Tucci's is targeting local customers willing to pay the premium for their products. The key differentiator is having good recipes, quality ingredients, and an effective delivery system. The owners of Tuccis recently returned from a specialty food conference, Specialty Food Associations Business Summit. They were impressed with the keynote presenter, Tony Cox, founder of the 5th Food Group, a direct marketing consultancy based in Chicago. According to Tonys analysis, the fastest-growing e-commerce food businesses share five common traits: 1) A key differentiator, whether its price, selection, or service 2) An adequate number of products to drive traffic to the site and a high enough profit margin 3) A well-designed, easy-to-use website 4) A strategy for driving site traffic 5) Exceptional customer service For a complete summary of the keynotes address, see the article Making E-Commerce Work for Your Specialty Food Business by Julie Gallagher, managing editor of Specialty Food Magazine. Review E-Commerce Business Models and Concepts, E-Commerce Design Considerations, Building and E-Commerce Site, and E-Commerce Design Architecture. 2 | P a g e Review the following food websites for design/implementation concepts of an online gourmet foods website: Gourmet Food Store Blog by Laura Grande on the foodnetwork.ca We Tested 4 Popular Canadian Meal Delivery Kits. Heres How They Compared 1. [30 points] Review the lecture notes, reference topics/links listed in Assignment 2: Instructions (Q1 References). Describe the elements you will include in your e-commerce presence map and solution proposal to Tuccis. Consider the following: (3) Define the business goal and two (2) objectives. (2) Develop an E-Commerce presence map and identify the target channels. (10) As part of the marketing strategy for Tuccis, consider the potential of an omnichannel marketing strategy. o (2) Describe the strategy and approach. o (3) Provide an example, how it works, and describe its benefit and value proposition. o (2) Define the marketing mix to achieve the marketing strategy; o (3) Describe two (2) different marketing metrics to track the effectiveness of the proposed marketing strategy. Explain how the metrics will be used. (3) Identify the application requirements and functionality (include a high-level logical Process Flow and Use Case Brief for the solution). o For the Use Case Brief include: Actors; Description of the high-level process/ events. (7) Review the website designs for the 4 popular Canadian meal delivery kits. o (3) Develop a high-level site map. Identify six (6) functional navigation areas that lend themselves to your website design and approach. o (4) Select two (2) unique design features and utilize a competitive and comparative feature analysis table to explain/ rate the differences for Tuccis. (2) Recommend the development approach and architecture (two-tier, three-tier, n-tier) and justification. (3) Identify the project/product costs (design; development; infrastructure/ hosting; marketing) and ongoing costs. Assume that Tuccis has identified a budgeted spend of $200K for the solution including first full year of operational costs. (Expected length: 3 5 pages) 3 | P a g e 2. [10 points] Briefly explain what each of the following web patterns mean, and what (if anything) should be done to fix the problem. o High number of unique visitors; Low number of page views o High direct traffic; Low traffic from referring sites o High traffic from search engines; High bounce rates o Low number of unique visitors; High stickiness levels o High registration conversion rate; Low sales conversion rate (Expected length: 3- 4 sentences each)