Your employer, Bed Bath & Beyond, sent a buyer to Cairo, Egypt, to find local bed sheets.
Fantastic news! We've Found the answer you've been seeking!
Question:
Your customers love the silky, luxurious cotton sheets woven by the people of the Aswan area; you can't keep them in stock. This was to be a huge shipment of 3000 Aswan sheets. You requested sheets in standard bed sizes but woven in solid colors, since your customers prefer solid to mixed colors. Cairo Linens was to ship 1000 green, 1000 yellow, and 1000 magenta. However, the sheets you received were mixed-color and shorter than standard - they're not at all what you requested, and you know they won't sell well in your stores. Your overseas buyer heard that HomeSense ordered similar sheets with traditional mixed-colour patterns and a shorter length. You sympathize with Tam Kamal, chair and managing director of Cairo Linens, who is trying hard to adapt to the specific tastes of his North American buyers. He's hiring local artisans to carve, shape, and weave all sorts of items - often from designs provided by Cairo Linens. Personally, you can understand how Cairo Linens got confused. But you know Bed Bath & Beyond can't sell the 3000 mixed-colour, shorter sheets that you've been shipped.
Your Task:
As an assistant buyer, it's your job to compose the email message alerting Cairo Linens to the mix-up. You decide that if you want the mistake corrected, you'd better direct your message to Tam at T..l@CairoLinens.com. If you're lucky, it may be simply that HomeSense's order got mixed up with yours. In your email, describe what has occurred and make a request for specific action. Request more information as needed. End on a positive note to maintain the business relationship. You should offer to ship the order to the correct purchaser.
Fill in your answers to the following questions:
1. Explain the context within which you are preparing your communication.
2. Identify the outcome your communication is intended to achieve.
3. Identify who the primary audience for your communication is. List three (3) questions that the primary audience might have upon receiving your communication and seeing only your name and the subject line.
4. Write your email communication, including a proper salutation and proper sign-off, keeping in mind that you are writing to someone who is from a high-context culture.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: