Question: Your employer has tasked you with creating a brand for a frozen cheesecake that will be sold in grocery and convenience stores. a) Develop a

Your employer has tasked you with creating a brand for a frozen cheesecake that will be sold in grocery and convenience stores.

a) Develop a brand name and discuss its pros and cons

b) Develop a tagline and discuss its pros and cons

c) What position in the market do you expect to claim using this name and tagline

Please use marketing terms and concepts.

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