Your final project in this course will present your analysis and recommendations. You'll review your selected company$$s digital business model and marketing strategies. You'll also present the marketing strategies of their competitors. You will then present your recommended action plan. Companies rely on competitive intelligence to measure their success. Executives use this information to drive future business and marketing decisions. Collecting and reporting this information is a critical skill. Marketers must combine it with actionable and impactful strategies.

For Milestone One and Milestone Two, you analyzed the digital business models and marketing challenges of a specific company. For your final project, present your analysis of the company and its competitors. Recommend marketing strategies the business can adopt to address its problems. Include specific marketing tools or techniques along with an implementation and evaluation plan. Your presentation should make a persuasive argument for your recommendations. Make certain to include how your recommendations would benefit the company.

Scenario

You work for a digital marketing agency that provides analysis and recommendations to other companies. Your agency helps to improve that company$$s position against its competition. Your agency also helps to resolve their business problems. You will be presenting to the Chief Marketing Officer $($CMO$)$ of one of the companies listed below.

Starbucks

Nike

Hulu

Target

Red Bull

Lego

ADT

Apple

Whole Foods

Zappos

VISA

JetBlue

AirBnB

Domino$$s

Directions

Select a company from the list below.

Use feedback from your instructor and course resources to create a Microsoft PowerPoint presentation. Your presentation will explain your competitive analysis and marketing recommendations to the company$$s CMO. The presentation should be information$-$rich and take approximately $15$ minutes to deliver. On the slides and$/$or in the speaker notes, your presentation should include the following information: