Your final project will be a few sections of a normal business plan that you will create for a new product or venture of your choice. Emphasis will be on the Marketing and Promotion Plan section of a normal business plan. The objective is that you will delve into the required information deeper as it relates to our course content.

Your project will be a written document. 12 point font. 1-inch margins. Double-spaced.

Must include the following:

1. Title page with full name, course and section, date, name of product or venture, picture.
2. Executive Summary One paragraph, double spaced, separate page, titled Executive Summary and includes a well thought out overview of the product or venture. It entices the reader from the beginning.
3. Marketing and Promotion Plan This is the area you will be concentrating and adding content.
   1. Product/Service Plan a clear description of product/venture offering. Includes the rationale and details for the product or venture choices.
   2. Pricing Details about cost structure and prices. Method and rationale for determining costs are included. Competitor prices and channel management strategies are also addressed.
   3. Personal selling the role of personal selling, customer relations, and product management to include staff training with a clear plan.
   4. Non-personal selling Well thought out plan to promote the business or venture. Clear explanations of activities and rationale for the target market.
   5. Place Clear explanation of how products or venture will be made available to customers. Appropriate methods are highlighted.