Your final task is to select a $"$Go$-$to$-$Market" Partner for the "Powerski JetBoard" case.

$,$ Using ideas from your Customer Funnel$-$Well sketch $+$ the BDC Channel Selector Tool; plus everything you now know about Market Forces as well as Business Model Construction select one of the market segments you've identified $+$ the best matching name.

$,$ Now, taking into account everything above $+$ anticipated SIPOC needs to get your business formed and running $-$ consider the prospective Go$-$to$-$Market Channel partners in the given scenario where Bob $[$or insert your character's name$]$ realizes the best way to do it:

Using the guides provided for Strategy by Story Method based on a scenario write a plausible fictional short story to answer the question: "which of the two prospective partner companies will be our Go to Market Partner $...?"$

Given everything learned: WHO makes the deal? Why? Conditions? Limits?...what kind of things $[$plain language$]$ do you think should go in the contract?

As you write and stay true to whatever you set up for characters and so on watch for insights you didn't notice, or wouldn't have, about anything that emerges for you $...$ note these at the end in a short paragraph as the Epilogue.