Your first discussion board post! This week is all about marketing research processes and having good research questions. So, your first big assignment if to (1) think of a topic you would like to research this quarter.You have considerable freedom to follow your interests, although it is expected that the problem be relevant to marketing and that it will require a field research strategy that involves primary data gathering (i.e. a survey). All other things being equal, a project concerned with a realistic problem will be looked upon more favorably than one that deals with a trivial or contrived problem. Think about things like a new brand, or the transition of a current brand to a new segment. Maybe a new company you would like to create, or a public service promotion you might want to try. Perhaps it's something in your current company, or even something about DePaul or Chicago! It could be COVID related (lots of marketing questions there for sure), but you need to be able to develop research questions about the idea. Then (2) POST the topic AND three GOOD RESEARCH QUESTIONS to the discussion board. What should that post look like? Share how you came to this idea, WHY this idea, and then post the three main questions you seek to investigate. Finally (3) you will need to comment on at leave TWO other people's posts to give them feedback or additional insights/ideas. If we were in class we would have discussions about our ideas for research and this board is meant to mimic that interactive experience virtually.