Your first task as a new product manager for a software as a service $($SaaS$)$ company is to evaluate your predecessor's Market Segmentation and Targeting strategy.

Before your hiring, the company targeted its customers based on the average number of employees each potential customer employed during the calendar year. This strategy yielded the following target market: "Total Employee share."

Total Employee Share

$<100$ employees

$101-500$ employees

$501-5,000$ employees

$5,000+$ employees

This segmentation strategy has yielded poor results for the company, and you have been tasked with improving it$.$ The company asks you to identify two more target market groups for SaaS to include in their new marketing strategy. When identifying these two groups, make sure to provide some evidence from the class material to support your answers.

Hint: The lack of variance in the segment characteristics of "Total Employee Share" makes it difficult for the company to target key customer buying signals based on its value stack offerings.