Question: Your friend operates a local gym and needs help targeting her best customers. After working with her, you realize that the average customer contributes

Your friend operates a local gym and needs help targeting her best

Your friend operates a local gym and needs help targeting her best customers. After working with her, you realize that the average customer contributes $1,500 of profit per year. Her gym averages a 25% retention rate. What is the customer lifetime value of an average gym customer? Use an 6% discount rate.

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