Your group is to function as a new startup company that is trying to raise money from a group of potential investors. If your group piques their interest enough you will move on the the next stage where the investors decide which from a number of competitors will be selected to invest in$.$ The mission of your group is to describe a new good or service that will be your startup's first product. It can be any good or service you choose so long as it is unique and does not currently exist. It does not have to be anything completely new. Often times the most successful products are creations that make incremental improvements on things already in the market. Whatever you decide to produce it must be realistic: Something you could describe the workings of clearly enough that it could be patented. All selections must be approved by the instructor prior to the group commencing work. Groups are encouraged to be creative and select a good or service to create tbat is interesting and appealing.

Sources to be drawn from and information deemed relevant are up to the groups. Material related to our course $($both covered and coming up$)$ and economics, finance etc. should be included. Examples are information on the intended market, costs, pricing, resources to amass, projected sales for the first year and beyond, roles of the group members and others you want to bring in$,$ workplace management, strategies for gain consumer attention and how your product is superior to others that are similar and already available. Also critical is to let the investors know how they will profit financially. Be innovative and entrepreneurial in all aspects of this project.

The final product is to be a $12-15$ page report in APA submitted here as a Word document with all sources referenced. One group member may submit per group, so long as all group members are listed on the cover page. The $12-15$ pages does not include a cover page or references and extensive charts, graphs, pictures etc. can be put in an appendix. The format is mostly up to you and needs to fit the startup's mission. Be original and do not used "canned" approaches like SWOT's or formal business plans. All work submitted must be original.