Question: Your group will develop a launch strategy for a new consulting-style service whose customers are other businesses. (The exact service is up to you, as

Your group will develop a launch strategy for a new consulting-style service whose customers are other businesses. (The exact service is up to you, as is its price point.) How will you introduce it? How will you overcome the resistance to new services and companies in the market? Build a slide deck discussing the issues, what you're going to do about it, and how you will determine if you've overcome the

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