Your group will develop a technology commercialization plan and pitch it to the inventors of the...

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Your group will develop a technology commercialization plan and pitch it to the inventors of the technology and others. You should include sufficient information, backed up by properly referenced facts and insights, to present a solid case to support your proposed action plan. Information Sources Select and carefully use relevant and related information to help you decide on the course of action you will pitch to the inventor and others. Then, use that information to support your plan of action. As always, cite your sources in-text in your report and include them in a reference list at the end of your paper. Suggested Questions to Support Your Work You should consider the following questions, which are organized under the Business Model Canvas categories. Value Proposition What problem does the invention solve and how does it solve it? o Who are the competitors? O What advantages do they have? o What advantages does this innovation have? In what ways is it superior to the competitive products or processes? . Customer Segments Who are the ideal customers for the technology and why? What is the ideal target market? How large is the: . . Customer Relationships What should be the nature of the customer relationships? Channels How should the customer segments be reached? Key Partners Who should be the key partners (suppliers, etc.)? Key Activities What key activities are required (production, etc.)? Key Resources What key resources are required to fulfill the value proposition? What type(s) of intellectual property applies to the invention and why? What resources will be required to attract an investment or licensing partner? What financing options are available to further the development of the invention? What financing options are available to commercialize the initiative? Revenue Streams . . O Total available market (TAM)? O Serviceable available market (SAM)? o target market? o Anticipated market share available to this commercialization opportunity? In what way(s) should this initiative generate revenue by commercializing the invention? Cost Structure . What are the most important costs that must be incurred to fulfill the value proposition and commercialize the invention? Suggested Report Format Write concisely and limit the length of your report to about 3,000 words, not including your reference list and any supporting material you choose to include in appendices. This word limit as not a required or desired length. Make your report as concise as possible as often reports measuring fewer than 3,000 are stronger than longer reports using the full 3,000 words allowed. Your group will develop a technology commercialization plan and pitch it to the inventors of the technology and others. You should include sufficient information, backed up by properly referenced facts and insights, to present a solid case to support your proposed action plan. Information Sources Select and carefully use relevant and related information to help you decide on the course of action you will pitch to the inventor and others. Then, use that information to support your plan of action. As always, cite your sources in-text in your report and include them in a reference list at the end of your paper. Suggested Questions to Support Your Work You should consider the following questions, which are organized under the Business Model Canvas categories. Value Proposition What problem does the invention solve and how does it solve it? o Who are the competitors? O What advantages do they have? o What advantages does this innovation have? In what ways is it superior to the competitive products or processes? . Customer Segments Who are the ideal customers for the technology and why? What is the ideal target market? How large is the: . . Customer Relationships What should be the nature of the customer relationships? Channels How should the customer segments be reached? Key Partners Who should be the key partners (suppliers, etc.)? Key Activities What key activities are required (production, etc.)? Key Resources What key resources are required to fulfill the value proposition? What type(s) of intellectual property applies to the invention and why? What resources will be required to attract an investment or licensing partner? What financing options are available to further the development of the invention? What financing options are available to commercialize the initiative? Revenue Streams . . O Total available market (TAM)? O Serviceable available market (SAM)? o target market? o Anticipated market share available to this commercialization opportunity? In what way(s) should this initiative generate revenue by commercializing the invention? Cost Structure . What are the most important costs that must be incurred to fulfill the value proposition and commercialize the invention? Suggested Report Format Write concisely and limit the length of your report to about 3,000 words, not including your reference list and any supporting material you choose to include in appendices. This word limit as not a required or desired length. Make your report as concise as possible as often reports measuring fewer than 3,000 are stronger than longer reports using the full 3,000 words allowed.

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Technology Commercialisation with a specific focus on the market need for the pharmaceutical compound Zwitterion Commercializing technology means turning new ideas and technologies into products and s... View the full answer