Your gym, Pioneer Powerlifting, recently had amembership drive. You spent $1,250 on prospecting, which resultedin 44 new members in a market with 4,000 prospects. A new memberwho signs up gets a promotion rate that nets you $8. You also spentthe same amount on keeping members from leaving. You had 239members at the beginning of last year, 189 were still members atthe end of the year.

1. What is your average acquisition cost?

2. What is your average retention cost?

3. If your member CLV is $310, what is your break evenacquisition rate?

Answer rating: 100% (QA)

Pri You spent 1250 resulted in 44 now manbur witt 4000 Pr... View the full answer