Your Industry Matrix should include generic key success factors like sales, market share and stock price.

Question 1 options:

	True
	False

Which form of strategic alliance is considered the weakest form of strategic alliance?

Question 2 options:

	Licensing arrangement
	Mutual service consortium
	Joint venture
	Value-chain partnership

In a BCG Matrix framework, it is realistic to assume that funds generated from Cash Cow businesses can be used to invest in Question Mark businesses.

Question 3 options:

	True
	False

According to Porter's Generic Competitive Strategies, the best positioning is in the middle whereby a company can offer low cost differentiated products which appeal to a broad and narrow competitive scope.

Question 4 options:

	True
	False

In most industries there will be more companies following a differentiation strategy than a cost leadership strategy.

Question 5 options:

	True
	False