Your manager is curious if data mining is a good idea for his or her medium-sized business that is operating within the U.S. You have been tasked to answer some of the questions that your manager has. Prepare a report that answers the following questions.

• What are the pros and cons of using data mining?
• What tools are available to help with data mining?
• What tools are high cost, and what tools are low cost?
• How long would it take to be up and running with data mining?
• Does a third-party vendor make it easier to data mine?
• Give two examples of businesses that successfully use the data mining process.