Your marketing team is responsible for the planning and execution of the Men's Rogers Cup held in

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Question:

Your marketing team is responsible for the planning and execution of the Men's Rogers Cup held in Toronto this year. This high-profile event must be heavily promoted and well-prepared from a logistical standpoint
How men's rogers cup (Toronto) uses different tactics or strategies "apart for VIP hospitality" to attract more viewers.
Explanation needed for each point