Question: Your Mission. Given the mini case above, students need to propose their suggested guidelines of the IMC strategy for one chosen company using the Hierarchy

Your Mission. Given the mini case above, students need to propose their suggested guidelines of the IMC strategy for one chosen company using the Hierarchy of Effects

(

or Buyer

-

Readiness

)

Model. Specifically, suggest any detailed suggestions of what one chosen company needs to do

Your Mission. Given the mini case above, students need to propose

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