Question: Your new corporate General Manager, J . J . Smith, has asked you to make a recommendation on using Social Media in the company. This
Your new corporate General Manager, JJ Smith, has asked you to make a recommendation on using Social Media in the
company. This is quite the honor, as she is a big wig and top dog at your company. She has asked you to compose a
onepage memo detailing the benefits and challenges of incorporating social media you know, marketing to your
customers. She wants to know what are the basic pros and cons and a recommendation.
Do not go overboard in research, just some basics that your company may consider prior to a fullblown implementation
or doing nothing. Your goal, provide her a ONE PAGE recommendation regarding the Benefits and Challenges of Social
Media in the Workplace using a memorandum format.
Be sure to make your recommendation and indicate why. Select whatever data you want from some simple research.
Nothing needs to be cited. There is no right or wrong answer. I just want to read a cogent and welldesigned
articulated Memo providing an Executive ie a big wig like a General Manager a onepage recommendation.
Do not take your eyes off the prize! Phrased differently, what does success look like?
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