• Your problem statement. Th idntifid problem is the lack of accountability my tam at work. This problem is due to the heavy workload and high traffic during the busiest time of the year, which is Q4.
• Describe the predicted demographics of your target audience based on the context of the problem, the environment, and your prior research. Include as many of the following details as you can identify:
  • Age
  • Gender
  • Culture
  • Religious beliefs
  • Education level
  • Occupation
• Describe the possible psychographic concerns your target audience may have. Consider the following:
  • Preexisting ideas about the issue.
  • Personal or group biases.
  • Prior experiences with the issue.
• Based on possible psychographic concerns you find, formulate a communication plan based on what you want your audience to know about the problem. As stated in the course textbook,
  • Know is to create a persuasive message that is informative and fact-based from the data collected about the problem.
  • Feel is to influence the audience's emotions by appealing to their interests, passions, and concerns.