Question: Your R&D group has developed and tested a computer software package that helps engineers control the proper chemical mix for various process - manufacturing industries.
Your R&D group has developed and tested a computer software package that helps engineers control
the proper chemical mix for various processmanufacturing industries. If you decide to market the
software, your firstyear operating net cash flow is estimated to be $ Because of market
competition, product life will be about four years, and the product's market share will decrease by
each year over the previous year's share.
ATo protect the erosion of the market share to maintain $ cash flow per year prior to
update costs you need to upgrade the software every year at the expense of $ Is it worth
upgrading the software? Your interest rate is
B You are approached by a big software house which wants to purchase the right to produce and
distribute the software. For what minimum price would you be willing to sell the software?
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