Your reading for this week was an article about ABI adding incentives to sponsorship deals with teams. They will pay a base fee regardless of the team's performance but there are additional, measurable markers that allow the team to earn more. These can be related to performance on the field (or court or track) or based on marketing measurables such as Web site visits or social media mentions and shares, etc.

Your assignment for the discussion board:

Select a specific team that you believe can have significant improvement in this NBA season in a variety of measurable ways.

Tell us what you would offer incentives for. Include what that team did last year and what you would expect as an increase worthy of incentives.

For example, the team had X wins and it would need to improve to Y. Or it has X Facebook followers and it should increase to Y.

Or (if you can't find last year's data) they would need to improve by 10% for a specific measurable criteria. But please do try to find data for last year's performance.

Your choices can reflect on court performance measures or off-court attendance and viewership data or social media reach or other things. Be creative but realistic.

Then congratulate at least one other classmate for thinking of something creative and fun or tell them that they found some data that surprises you!