Question: Your software company is testing a new idea for their phone application -- the app will sync with the person's calendar and send a notification

Your software company is testing a new idea for their phone application -- the app will sync with the person's calendar and send a notification that reminds users when it's time to leave their home to arrive at their destination on time. What is the best way to test the causal impact of the new notification on customers' likelihood of arriving on time? * 1 point The company can compare the number of delayed arrivals before launching the notification system against the number of delayed arrivals after launching the notification system. The company can design a study where customers are randomly selected to be in a test group (they receive the notification ahead of their ride) and a control group (they don't receive a notification ahead of their ride). The company can launch the notification system and then compare how many of their customers had delayed arrivals compared to their competitors

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