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Question: Colin Cowie Events, a luxury wedding planning company, noted how many couples had a wedding catastrophe of some kind. As a result, Colin and his team began offeringwedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. Colin Cowie Events is usinggrowth strategyservice

Colin Cowie Events, a luxury wedding planning company, noted how many couples had a wedding catastrophe of some kind. As a result, Colin and his team began offering

wedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. Colin Cowie Events is using

growth strategy

service development

marketintegration

diversification

share building

market development

Multiple Choice

promoting teamwork.

measuring and rewarding strong service performers.

including employees in the company's vision.

empowering employees.

enveloping service$-$oriented internal processes.