Question: Your supervisor has asked you to develop a training for your team that focuses on the legal and ethical factors surrounding the use of audience
Your supervisor has asked you to develop a training for your team that focuses on the legal and ethical factors surrounding the use of audience information. She said you can present the information however you like. For example, you could use a visual presentation, a manual, or a brief. On the other hand, she gave you very specific instructions about the content of the training.
For this training, your supervisor asked you to outline the legal and ethical factors that employees should take into account when using audience information. She wants you to focus on gathering audience information; managing audience information; and using this information to develop communications.
She also asked you to give the team realworld examples of other companies that have dealt with legal and ethical violations and the consequences they faced as a result. This will help your team understand the importance of taking these issues seriously. Specifically, your training must address the following:
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