Question: Your supervisor, the CMO, is considering a new in-store promotion in the second year at a cos $1,800,000. (assuming no changes in market size, prices,

Your supervisor, the CMO, is considering a new in-store promotion in the second year at a cos $1,800,000. (assuming no changes in market size, prices, or costs from those in year 1) The market share need to increase to pay for the promotion is % (Hint: incremental market share.) Your supervisor, the CMO, is considering a new in-store promotion in the second year at a cos $1,800,000. (assuming no changes in market size, prices, or costs from those in year 1) The market share need to increase to pay for the promotion is % (Hint: incremental market share.)

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