Case Study SWOT analysis

Assignment- perform a 1-page bullet point (not APA paper) SWOT Analysis on a company of your choice(for example Miller beer) and a 1 page SWOT on the competition (example Budweiser). The 3rd page is your 1-page action plan as the new CMO (Chief Marketing Officer) of either company (pick only one) (example Miller or Bud) Using the SWOT Analysis you just performed, develop a 1-page action/attack plan.

Your SWOT should have at least 5 points in each SWOT area and your action plan should have at least 5 specific action steps. I am providing a SWOT guideline.

Answer rating: 100% (QA)

Cocacola company CocaCola Strengths Internal Strategic Factors Strong brand identity CocaCola is a highly popular brand with a unique brand identity Its soft drinks are the mostselling drinks in histo... View the full answer