YOUR TASK As a Marketing Consultant, advice John Samson by preparing a strategic marketing plan to the Board to position HHRE as the market leader and a viable venture in the real estate business. (50 Marks) REQUIREMENTS: 1) Length of work not to exceed 2,500 words 2) Font type and size - 12 Arial 3) Word spacing-1.5 or 2.0 Criteria for Assessment This assignment is intended to task and equip students with an in- depth knowledge of the elements of the marketing mix and the practice of contemporary marketing explored from diverse manufacturing and service sector perspectives. The indicative content that this assignment seeks to cover include: 1. Marketing planning: Developing marketing strategies and plans using models, tools, and techniques available to marketing managers. 2. Marketing research: gathering information and scanning the environment, techniques of marketing research, forecasting demand, analyzing consumer markets, analyzing business markets, identifying market segments and targets, market positioning. Analysing competitors, identifying controllable variables within a competitive marketing framework, competitive strategies. 3. Managing the marketing mix: Building strong brands, creating brand equity, crafting the brand positioning, dealing with competition, shaping the market offerings, developing pricing strategies and marketing services. 4. Marketing communications: Delivering value: connecting with customers, creating customer value, satisfaction, and loyalty, designing, and managing value networks and channels. Communicating value, designing, and managing integrated communications (IMC).