Your task for this assignment is to develop three mystery shopping scenarios that can be implemented at a company of your choice. (Please identify the company that you are developing scenarios for.)

With this assignment, I would prefer that you give some thought to the mystery shopping scenarios. For instance, rather than simply identifying that you want a customer to walk into a bank and open a checking account, I want you to go a step further and describe the types of service or items that the customer would be evaluating. The more descriptive you can be, the better.

Next, I want you to write an evaluation that the mystery shoppers would have to complete after they had completed the scenarios. You may use one evaluation form for each of the three evaluations. Think about the types of service that you want them to evaluate. You might also have them evaluate the cleanliness of the company or perhaps the signs that are available.

Inaddition to the mystery shopper information above, I would like for you to come up with a list of questions that you would use to solicit feedback from customers in a customer forum. Then, I want you to do the same thing, except for your employees. Create a list of questions for an employee forum. Think about the types of questions you would ask and have them expand on their thinking.

In Summary, you should submit four things to me:

1. Three mystery shopping scenarios (detailed)
2. An evaluation form for scenarios
3. Customer forum questions
4. Employee forum questions