Question: Your task in Case 1 5 . 1 Is to take Christine Yu's role, use the L'Experience Restaurant SPSS dataset, and perform the proper analysis.

Your task in Case

15.1

Is to take Christine Yu's role, use the L'Experience Restaurant SPSS dataset, and perform the proper analysis. You will also need to interpret the findings.

What is the demographic target market definition for L'Experience Restaurant?

What is the restaurant spending behavior demographic target market definition for L'Experience Restaurant, and how does it compare to the demographic target marketing for L'Experience Restaurant?

Develop a general conceptual model of the possible L'Experience Restaurant characteristics or features as they might relate to intentions to patronize it

.

Test it using multiple regression analysis and interpret your findings for Jeff Dean.

Your task in Case 15.1 Is to take Christine Yu's role,

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