Question: Your task in this assignment is to create a concept map, drawing upon the ideas in the Google story as outlined in Chapter 20 of

Your task in this assignment is to create a concept map, drawing upon the ideas in the Google story as outlined in Chapter 20 of your textbook. Consider:

-> Understand the extent of Google's rapid rise and its size and influence when compared with others in the media industry. -> Recognize the shift away from traditional advertising media to Internet advertising. -> Gain insight into the uniqueness and appeal of Google's corporate culture.

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