Your task is to compare and contrast two sporting events, one conventional and one esports, from a business perspective. The two events in question are the FIFA Soccer World Cup 2018 and the Fortnite World Cup 2019.

Firstly, provide a brief overview of the two events, including the date, location, and stakeholders involved.

Secondly, compare and contrast the marketing and promotion strategies used for each event. Analyze the target audience, messaging, and advertising channels.

Lastly, describe the business model of each event, including revenue streams, sponsorship deals, ticket sales, merchandise, and media rights.

All three components must be answered, overview, marketing&promotion, and business model.