Your task is to create a multiattribute model and to answer two subsequent questions. I provided you with a survey that assesses the importance ratings (e) for a consumer who has been identified as a target customer for bars in this hypothetical market (see below). Use the importance ratings (value in red font) and complete the multiattribute model attached. Multiply the importance rating for each service aspect with the belief rating for each of the three bars. Finally, compute the total attitude scores for each of the three bars and upload the complete multiattribute model.

ATTRIBUTE	IMPORTANCE	BAR A		BAR B		BAR C
	e	b	b*e	b	b*e	b	b*e
BEER SELECTION		10		8		3
LIQUOR SELECTION		9		9		8
FOOD QUALITY		10		7		8
DANCE FLOOR		1		3		8
PARKING		7		6		9
MUSIC		2		9		9
STAFF ATTRACTIVENESS		10		7		8
SEATING AVAILABILITY		8		4		10
ATTITUDE SCORE	-	-		-		-